Press release writing and editing

You may want industry identities to be interviewed, in which case a phone interview is often the most successful...less confronting, faster...and even the shyest interviewee feels more free to speak openly.

Also fine with personal interviews; can dig for the answers without being a pain, then writing the article that fully meets your brief, not matter how subtle or sensitive the agenda.

Can also shape, sharpen and adjust the direction of material you supply.